Privacy Policy

The Company is established under the laws of Malta with registered address at Embassy Shopping Complex, St. Lucia Street, Valletta Malta (“We”/”Us”/”Our”).

We are committed to respecting your privacy. If you wish to contact Us about Our privacy practices please feel free to do so by post at the above registered address or by email at [email protected]. You may also wish to contact us by telephone on 21227436

Our Data Protection Officer may be contacted by email at [email protected] r by telephone on 21227436.

Please read this Privacy Notice carefully to understand our practices with respect to your Personal Data.

References to “Data Controller”, “Data Subject”, “Personal Data”, “Process”, “Processed”, “Processing”, “Data Protection Officer” and “Data Processor” in this policy have the meanings set out in, and will be interpreted in accordance with the applicable laws. “Applicable Laws” shall mean the relevant data protection and privacy laws, including but not limited to, the Data Protection Regulation (EU) 2016/679, and the Data Protection Act, Chapter 440 of the Laws of Malta and subsidiary legislation thereto, as may be amended from time to time.

1. Updates

We may update this Privacy Notice in Our sole discretion including as result of a change in Applicable Law or processing activities. Any such changes will be communicated to you prior to the commencement of the relevant processing activity.

2. What amounts to Personal Data?

The term “Personal Data” refers to all personally identifiable information about you, such as your name, surname and address, and includes all personal information which may be processed and that can be identified with you personally.

3. How do we collect Personal Data?

We are Data Controllers of your Personal Data and shall process your Personal Data for the purposes of providing the service/s which shall consist of registration and purchase of cinema tickets and products, become member of the Embassy Cinemas Loyalty Club and to benefit from different offers, and receive the latest news and offers (hereinafter the “Services”), for the purposes of using this website, and for the other reasons set out in this notice.

Generally, you would have provided your Personal Data to Us. However, in some instances, We may collect Personal Data about you from third party sources, such as online searches or from public registers. Third parties such as Our clients and business partners, may also have provided your Personal Data to Us.

The following is the personal data required for us to provide the Services and so that you can participate in the Embassy Cinemas Loyalty Club:

  1. Name and surname;
  2. Email address;
  3. Date of birth;
  4. Gender; and
  5. Telephone/Mobile number.

We typically collect Personal Data and process it for the following purposes:

  • for the purposes of providing you with the Services that you request;
  • for the purpose of becoming a member of the Embassy Cinemas Loyalty Club. When you provide your details to be part of our loyalty club, we process your personal data to make you eligible for the different offers done from time to time;
  • for direct marketing, and to benefit from exclusive offers, receive latest news and offers which marketing shall be conducted by email and mobile (the “Direct Marketing”);
  • to manage our relationship with you and provide you with information related to your registration, purchases or other information;
  • to comply with legal obligations imposed on Us;
  • to provide you with statements and to provide you with products and services;
  • for the detection and prevention of fraud and other criminal activity which we are legally bound to report;
  • for the development and improvement of our systems, products and services;
  • any Personal Data lawfully generated by Us in the course of executing your instructions; and
  • any Personal Data which you may voluntarily provide to Us;
  • for purposes of a legitimate interest pursued by Us or by a third party, provided such interest is not overridden by your interests, fundamental rights and freedoms; and
  • the purposes you would have requested when providing your Personal Data to Us.

Irrespective of the manner that We have collected your Personal Data, We will only process such data for the purposes of rendering you with the Services and for the purposes indicated in this Notice, including the fulfilment of any legal or regulatory obligation imposed on Us.

4. Legal Bases of Processing Personal Data

The legal bases of processing your Personal Data are the following:

  • Entering into and performing the obligations for the purposes of providing you with the Services that you request from us and to participate in the Embassy Cinemas Loyalty Club. Providing such Personal Data is necessary for our performance of our Terms and Conditions with you]. The consequence for not doing such processing would be that we would be unable to provide you with the Services;
  • Our legitimate interests – to process your Personal Data for safety and security, such as the recording of telephone conversations or electronic communications which result or may result in transactions where recording will take place. When we process your Personal Data on the basis of Our legitimate interests, we ensure that the legitimate interests pursued by Us are not overridden by your interests, rights and freedoms;
  • Your explicit consent – with regard to the processing of Your personal data for Direct Marketing; and
  • We might also have to process Your personal data to comply with legal obligations imposed on Us, such as transferring personal data to relevant authorities

On the basis of Our legitimate interests or compliance with legal obligations, as applicable, We may also process your Personal Data for the purposes of establishing, exercising or defending legal proceedings.

We will ensure that we have additional grounds for processing your Personal Data if processing of Data is envisaged. We might also process your Personal Data on the basis of your explicit consent, in which case we will process your data for the purposes for which your explicit consent was requested.

5. Recipients of Your Personal Data 

We may share your Personal Data with third party recipients who are:

  • selected individuals within Our Company, on a need-to-know basis;
  • members of our group of companies and our affiliates;
  • any service providers that may have access to your Personal Data in rendering Us with their support services, including IT and accounting service providers;
  • third parties to whom disclosure may be required as a result of our provision of the Services and your participation in the Embassy Cinemas Loyalty Club;
  • any business partners to whom you may have requested that we transfer your Personal Data;
  • third parties to whom disclosure may be required as a result of legal obligations imposed on Us;

Unless specifically instructed and consented by you, we do not share your Personal Data with any entity located outside of the EU or EEA.

6. Automated Decision-Making and Profiling

We may use Your personal data for our internal marketing and to constantly improve, personalize, and customize the products and services We provide You to better meet Your needs. Some of the tools we use may involve automated decision-making, including profiling. In such case and where it is Our legal obligation You will be informed about the conditions of automated decision-making, including profiling and entitled to rely on additional safeguards to protect your rights as notified in this Privacy Policy.

7. Data Retention

We’ll normally retain your Personal Data for the duration of our relationship with you as our customer. For example, we typically retain your Personal Data for up to 5 years from the end of Our relationship with you.

Thereafter, your Personal Data shall be immediately and irrevocably destroyed, unless we have a statutory obligation imposed on Us, a business need to retain the Personal Data, and/or require the Personal Data to exercise or defend legal claims.

Any Personal Data which We may hold on the basis of your consent shall be retained exclusively until when you withdraw your consent.

8. Your Rights

For as long as We retain your Personal Data, you have certain rights in relation to your Personal Data including:

  • Right of access – you have the right to ascertain the Personal Data We hold about you and to receive a copy of such Personal Data;
  • Right to complain – you have the right to lodge a complaint regarding the processing of your Personal Data with the supervisory authority for data protection matters. In Malta this is the Information and Data Protection Commissioner (contact details provided below);
  • Right to Erasure – in certain circumstances you may request that We delete the Personal Data that we hold about you;
  • Right to Object – you have a right to object and request that We cease the processing of your Personal Data where We rely on Our, or a third party’s legitimate interest for processing your Personal Data;
  • Right to Portability – you may request that We provide you with certain Personal Data which you have provided to Us in a structured, commonly used and machine-readable format (except where such personal data is provided to us in hand-written format, in which case such personal data will be provided to you, upon your request, in such hand-written form). Where technically feasible, you may also request that we transmit such Personal Data to a third party controller indicated by you;
  • Right to Rectification – you have the right to update or correct any inaccurate Personal Data which We hold about you;
  • Right to Restriction – you have the right to request that We stop using your Personal Data in certain circumstances, including if you believe that We are unlawfully processing your Personal Data or the Personal Data that We hold about you is inaccurate;
  • Right to withdraw your consent – where Our processing is based on your consent. Withdrawal of your consent shall not affect the lawfulness of the processing based on your consent prior to the withdrawal of your consent; and,
  • Right to be informed of the source – where the Personal Data We hold about you was not provided to Us directly by you, you may also have the right to be informed of the source from which your Personal Data originates.

Please note that your rights in relation to your Personal Data are not absolute and we may not be able to entertain such a request if we are prevented from doing so in term of an applicable law.

You may exercise the rights indicated in this section by contacting Us or Our Data Protection Officer at the details indicated above.

9. Keeping your data secure

We shall implement and maintain appropriate and sufficient technical and organisational security measures, taking into account the nature, scope, context and purposes of the processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, to protect your personal data against any unauthorised accidental or unlawful destruction or loss, damage, alteration, disclosure or access to personal data transmitted, stored or otherwise processed and shall be solely responsible to implement such measures.

We shall ensure that our staff who process your data are aware of such technical and organisational security measures and we shall ensure that such staff are bound by a duty to keep your personal data confidential.

The technical and organisational security measures in this clause shall mean the particular security measures intended to protect your personal data in accordance with any privacy and data protection laws.

10. Complaints

If you have any complaints regarding Our processing of your Personal Data, please note that you may contact Us or Our Data Protection Officer on any of the details indicated above. You also have a right to lodge a complaint with the Office of the Information and data Protection Commissioner in Malta (

11. Where You Provide Us with Personal Data Related to Third Party Data Subjects

If you are a trader, a company, or other corporate entity, and you supply to Us Personal Data of third party Data Subjects such as your employees, affiliates, service providers, customers or any other individuals connected to your business, you shall be solely responsible to ensure that:

  • you immediately bring this Privacy Notice to the attention of such Data Subjects and direct them to it;
  • the collection, transfer, provision and any Processing of such Personal Data by You fully complies any applicable laws;
  • as Data Controller You remain fully liable towards such Data Subjects and shall adhere to the Applicable Law;
  • you collect any information notices, approval, consents or other requirements that may be required from such Data Subject before providing Us with their Personal Data;
  • you remain responsible for making sure the information you give us is accurate and up to date, and you must tell us if anything changes as soon as possible.

You hereby fully indemnify Us and shall render Us completely harmless against all costs, damages or liability of whatsoever nature resulting from any claims or litigation (instituted or threatened) against Us as a result of your provision of said Personal Data to Us.

12. Marketing

From time to time we would like to contact you about latest information, events, quality-related surveys, new products, services, as well as updates and offers related to new products and services. We would also like to inform you about other products and services supplied by any member of our Group, any associates, agents and by other carefully selected third parties, and for research purposes.

We may use the following methods to inform you about such offers by mail, telephone, or electronically.

You can change your mind at any time and may withdraw your consent to the processing of your personal data as outlined below at any time by email at [email protected],